Trinidad Wiseman

Estonia

Tallinn

Trinidad Wiseman is a leading Estonian service design and digital transformation company with clients across various verticals such as telecoms, finance, insurance, real estate, tech companies, and governments worldwide.

We are renowned specialists in creating Digital Government E-Services, UX experience design, user research, systems analysis, business analysis, usability studies and software development. We have over 100 specialists who are experts in creating, implementing and integrating complex enterprise-level systems across all types of use cases.

Our development experience spans the depth of security-critical information systems throughout all public sector departments. We developed national solutions for but are not limited to, cyber security centres, digital identity solutions, border control information systems, e-Police, money laundering prevention systems, population registries, hospital information systems.

We are the digital transformation and service design partner of many large international institutions such as European Union institutions; the European Union Energy Regulators, The European Union Space Agency, The Publications Office of the European Union and European Foundation for the Improvement of Living and Working Conditions Agency and large international organisations such as Fujitsu, TransferWise lots of others.

We develop e-service solutions with the future in mind so that we can all live comfortably tomorrow. As a partner, we do not dictate how everything must be done. Instead, we support our clients on their journeys and help them achieve their desired results.

15+ years of partnerships

60% of the workload public sector projects
40% of the workload private sector projects

Memberships, awards and certificates

Member of UX fellows – being part of network of UX agencies, of which membership gives us the opportunity to carry out researches all over the world.
Atlassian Platinum Solution Partner
ISO 9001:2015 certified
2016 Award for becoming a Gazelle Company
2018 Digitegu award in web development category

Company Facts


2007	100+	35
Founded	Employees	Researchers

Services Offered in Estonia

Qualitative Research

User interviews
Stakeholder interviews
Field studies
Eye tracking
Navigation testing
Customer journey maps
Moderated forums and focus groups
Usability testing (lab, field, remote)
Co-creation workshops
Competitive analysis
Card sorting interviews
Prototype feedback & testing
Accessibility review & testing

Quantitative Research

Navigation tests
Usability issues spotting from usage statistics
Google analytics review
Surveys
Search-log analysis
A/B testing

Other

Prototyping
Persona building
Navigation design
UI design
Graphic design
Accessibility assurance & consulting
Business analysis
Service design
UX content (microcopy)
Living style guide development
Requirements & constraints gathering & documenting
User stories development
Design review
KPI tracking systems
Neuro UX

User Research in Estonia

Key Points about the Estonian Market

Languages research can be conducted in:

English, Estonian, Russian, Latvia and Lithuanian.

Challenges for recruitment of research participants:

Recruits can become more difficult, when the weather is nice (especially late Spring and Summer).

Any other information that a foreign researcher might find useful

Perfect test-market. Estonia is a small country with only 1.3 million citizens, which makes it a perfect test-market to gauge the viability of a product or service in the mass market prior to a wider scale roll-out.

Estonia is e-society and was named “the most advanced digital society in the world” by Wired. 88% of the population use the internet regularly.

Estonia is one of the top countries that has the most startups per capita established than anywhere else in Europe!

Typical response behaviour and how to deal with it

Estonians are known for being silent and reserved. This is not fully true, though. They take their time to get to know you and if it all works out, they open up!

You should also pay attention to the language you use. Asking a general question will almost get you no answers, so be specific in your inquiries.