The Cocktail Analysis

Colombia, Mexico and Spain

Bogotá
Mexico City
Madrid

We are experts on human cognition, emotions and behaviors. We approach the complexity of the human being in order to discover the key learnings that guide business strategy and identify the new opportunities. We count with labs in Spain (Madrid) and Latam (Mexico DF, Bogotá and Santiago), our team comprises of different profiles, such as UX researches, designers and UX experts.


Services offered

Qualitative Research
  • Usability tests
  • In-depth contextual interviews with task completion
  • Agile research (guerrilla)
  • Mini groups (Mexico and Spain)
  • IDI (Colombia and Spain)
  • Focus groups
  • Ethnographies
  • Online communities
  • Customer journey mapping
  • Empathy maps (Spain)
  • Workshops (Colombia)
Quantitative Research
  • Pretest and posttest
  • Ad hoc research (Mexico and Spain)
  • Market measurement
  • Samples scopes
  • Cluster segmentation
  • Conjoint analysis
  • Max-diff analysis
  • Brand positioning mapping (through Spain team)
Other
  • Research based on data approach (Mexico)
  • Research based on behavioral economics approach (Spain)

Company Facts

Colombia
Founded Founded: 2012
Employees 16 User Employees
Mexico
Founded Founded: 2014
Employees 5 Employees
User Researchers 5 User Researchers
Spain
Founded Founded: 2006
Employees 30 Employees
User Researchers 30 User Researchers

Location

Bogotá

Avenida 9 # 101 - 69 piso 3
Bogotá, Colombia

Mexico City

Ejército Nacional 519
Granada, CDMX. Mexico City

Madrid

C/ Ríos Rosas 26, 5ª planta
28003 Madrid, Spain

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